Katie Kerr on B Lab and B Corporations

Twitter:  @B Corporation  and @KatieKSpeaks

Katie Kerr is the Director of Communications for B Lab, a nonprofit agency that serves a movement of social entrepreneurs who are using the power of business to solve social issues.  B Lab helps entrepreneurs by certifying their organizations as B Corps, a rigorous standard of social and environmental performance, accountability, and transparency.

 

B Corp certification is to sustainable business what LEED certification is to green building or Fair Trade certification is to coffee. Today, there is a growing community of over 1,000 Certified B Corps from more than 30 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.

Katie discusses exactly what a B Corporation is, how they gain certification through the B Impact Assessment, and how a generation of social entrepreneurs is using business as a force for good in the world. 

HIGHLIGHTS OF THE SHOW:

In this interview, we discuss:

  1. Taking the B Impact Assessment and spreading the word about a better way to do business. (4:00)
  2. What criteria are used to assess high impact companies for B Certification. (6:00)
  3. Why the millennial generation is causing such a big cultural shift in business.  (12:00)
  4. How B Lab is leading the charge to get more businesses to be aware of their social impact assessment.  (16:00)
  5. What the future of B Corporations will look like, and the effect they will have on larger, Fortune 500 corporations.  (22:00)

THOUGHT OF THE DAY:

For those new to measuring impact, the B Impact Assessment provides a free, confidential tool to start managing and benchmarking the social and environmental performance of any company.

LINKS AND RESOURCES MENTIONED IN THE SHOW:

  1. Best of the World.  B Lab recognizes the gold standard of high impact companies. 
  2. The B Impact Assessment. A tool to assess your company's level of social impact. 
  3. Using Business as a Force For Good. Article by Katie in the Skoll World Forum. 
  4. The B Corp Handbook by Ryan Honeyman. 
  5. A Week in Social Impact article from the Stanford Social Innovation Review. 

THANKS SO MUCH FOR LISTENING!

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