Katie Kerr is the Director of Communications for B Lab, a nonprofit agency that serves a movement of social entrepreneurs who are using the power of business to solve social issues. B Lab helps entrepreneurs by certifying their organizations as B Corps, a rigorous standard of social and environmental performance, accountability, and transparency.
B Corp certification is to sustainable business what LEED certification is to green building or Fair Trade certification is to coffee. Today, there is a growing community of over 1,000 Certified B Corps from more than 30 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.
Katie discusses exactly what a B Corporation is, how they gain certification through the B Impact Assessment, and how a generation of social entrepreneurs is using business as a force for good in the world.
HIGHLIGHTS OF THE SHOW:
In this interview, we discuss:
- Taking the B Impact Assessment and spreading the word about a better way to do business. (4:00)
- What criteria are used to assess high impact companies for B Certification. (6:00)
- Why the millennial generation is causing such a big cultural shift in business. (12:00)
- How B Lab is leading the charge to get more businesses to be aware of their social impact assessment. (16:00)
- What the future of B Corporations will look like, and the effect they will have on larger, Fortune 500 corporations. (22:00)
THOUGHT OF THE DAY:
For those new to measuring impact, the B Impact Assessment provides a free, confidential tool to start managing and benchmarking the social and environmental performance of any company.
LINKS AND RESOURCES MENTIONED IN THE SHOW:
- Best of the World. B Lab recognizes the gold standard of high impact companies.
- The B Impact Assessment. A tool to assess your company's level of social impact.
- Using Business as a Force For Good. Article by Katie in the Skoll World Forum.
- The B Corp Handbook by Ryan Honeyman.
- A Week in Social Impact article from the Stanford Social Innovation Review.
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