Nell Edgington, Social Velocity

Twitter: @nedgington

Nell Edgington is is the founder of Social Velocity, where she helps nonprofits grow their programs, become more effective fundraisers, create strategic plans, and much more.

Nell writes and speaks extensively on innovation in the nonprofit sector. Beyond writing the popular Social Velocity blog, she contributes to a number of journals and websites on issues relating to nonprofits. 

Prior to Social Velocity, she transformed the fundraising and marketing functions at KLRU, Austin’s PBS station. She raised $5 million annually, led a team of 15 marketing and fundraising professionals, and helped lead the station’s strategic planning process. She conceived, secured funding for and implemented a new development plan which increased annual revenue by $1.6 million, with double or triple-digit percentage growth in major gifts, membership, corporate support and online giving. These accomplishments led KLRU to 5 national PBS Awards for fundraising excellence.
 

HIGHLIGHTS OF THE SHOW:

In this interview, we discuss:

  1. How true leadership is the best ingredient for success, and what true leadership means. (8:00)
  2. What is a Theory of Change and why it is crucial to any organization. (12:00)
  3. How to develop a Message of Impact and create a Case For Support. (15:00) 
  4. The importance of financing over fundraising, and what that means. (27:00)
  5. Debunking the "overhead myth" in assessing nonprofit groups.  (32:00)

THOUGHT OF THE DAY:

An organization should never go chasing fundraising dollars or start any program that is outside of their core strategy, or doesn't align with their Theory of Change. 

LINKS AND RESOURCES MENTIONED IN THE SHOW:

  1. Social Velocity tools and resources.
  2. Huffington Post articles by Nell.
  3. Financing, Non Fundraising Vol. 1.  Download a free copy here. 
  4. The Strategic Management of Charter Schools: Frameworks and Tools for Educational Entrepreneurs book by Nell Edgington, et al. 
  5. Social Capital Markets Conference in San Francisco.
  6. Center for Effective Philanthropy
  7. The War of Art by Steven Pressfield.

 

THANKS SO MUCH FOR LISTENING!

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